ART DIRECTOR
ELIZABETH ANSPACH
I started my career at Arizona's Family as a graphic designer in 2014. I took on the role of Art Director in 2022 and have since led other creators to produce content across three stations, working in partnership with the Arizona Cardinals, Phoenix Suns, Phoenix Mercury and other professional Arizona teams, and various lifestyle, entertainment and true crime programming as well as newscasts.
CUSTOM
ANIMATIONS
To set our newscasts apart from our competitors, I have had the wonderful opportunity to use my animation talents to create lively, energetic segment opens and eye-catching promotions. All of my animations are made using
Adobe After Effects.
If you're interested in seeing even more of my animations, please consider checking out my animation page or viewing my demo reel.
"COUCH-SIDE"
CAMPAIGN
To promote Phoenix Suns coverage on Arizona's Family Sports, our team came up with the "Couch-side" campaign.
For the launch, I organized a photoshoot pairing our
talent with Suns merch and created supplemental advertisements. This campaign has since been adapted for our other sports partnerships and has been used across all platforms, including in-arena signage, broadcast and digital ads.
ARIZONA'S FAMILY
X
phoenix mercury
In partnership with the Phoenix Mercury, I have been responsible for creating content to promote Arizona's Family Sports
coverage of the games. While adhering to the Mercury's brand guidelines, I've created original content for broadcast, in-arena signage, billboards, digital ads, B2B presentations and more.
From logo design to pre-production planning to post-production animation, I have been heavily involved in the Emmy-award winning series True Crime Arizona, including "Spy Killer: The Girls in the Desert" which received
an Edward R. Murrow Award in 2025.
When the celebrity and entertainment show "Arizona's Family Original with Yetta Gibson" first launched, it was important to make it appear drastically different from a newscast. In addition to designing completely custom on-air graphics, I assisted with set design through the use of animated monitors as well as print-pieces to go in backlit desk displays or serve as handheld props!
ARIZONA'S FAMILY
X
STATE FORTY EIGHT
As an annual tradition, I am responsible for creating new artwork every year to be featured on State Forty Eight shirts designed exclusively for Arizona's Family employees. The campaign is not only used as a year-end perk, but tells the rich history of Arizona's Family's achievements through thoughtful illustration and design.
BRANDED GEAR
To increase audience familiarity,
I have experience creating branded merchandise of all shapes and sizes, ranging from vehicle wraps, inflatable arches, custom SWAG and more!
The annual Fiesta Bowl Parade is one of the events where our brand truly gets a moment in the spotlight. Everything from our Storm Commander vehicle, our parade balloon, the stickers our talent hands out to parade attendees and the shirts our team wear were all designed by me!
Community
initiatives
Over my 12+ years as a graphic artist, I have worked on numerous campaigns to help support our communities in need.
These fundraising events involve media of all types, including print, digital and broadcast. On most occasions, these deliverables involve partnerships with other sponsors. I've worked collaboratively with other companies and non-profits to design creative that respects their brands while making sure to meet the campaign's needs.
In-store, broadcast and digital promotions for the annual "Christmas Angel" toydrive, including 2D animations drawn by me.
Print, broadcast and digital promotions for the annual "Paul's Car Wash" event benefiting Big Brothers & Big Sisters.
In-store, broadcast and digital promotions for the "Feeding Our Neighbors Together" campaign with Albertsons & Safeway.
In-store, broadcast and digital promotions for the "Hydrate Arizona" campaign with Albertsons & Safeway.
post-production
Whether it's adding text/visuals
that help tell a story, or making adjustments to the talent so they look
their best, I have a long history of
post-production editing
and compositing experience.
Due to the formatting of these graphics, this portfolio is limited to desktop viewing only.
Let's Keep in Touch!
Want to learn more? Please fill out the contact form and I'll get back to you as soon as possible.